This ad specifically entails sexism because it portrays that the one definite way of men “getting into” women is by being a lung donor, in which his lungs will be transplanted into a woman. This objectification shows that women are objects, and not humans, that men can use for their pleasures. This ad is sexist because it is objectifying women in order to get donors, specifically, lung donors. This ad was in the P-magazine, Belgium’s leading male magazine. Even if women choose to dress in this way as a fashion statement, this ad is portraying the role of women to be objectified. This will effect how people see women because American Apparel is reassuring society that women should be dressing in an objectifying manner. Essentially, American apparel is suggesting that its normal for women to be dressing this way, and that is how it should be. Moreover, American Apparel is advertising men’s flannels and undies for women, so the question is, why is the woman in a flannel (in such a way that is objectifying), when the underwear is being advertised for women, and not the flannel. In many clothing ads, women are objectified, while the man is shown to be ‘smart’ and ‘sophisticated’. The underlying problem is that the man is shown sophisticated, and covered however, the woman is shown scandalous and unclothed, yet she is wearing the exact same flannel. In this ad, it is shown a man and woman wearing flannels. This magazine ad, made by American Apparel, is very sexist. This ad will further encourage people to deny gays and believe that only a man and woman look hot and cute together in reality, no one has the right to decide who looks good together and who does not. This effects the way people think and act towards the gay community by reinforcing heterosexism. This suggests that in any situation, when a woman is present with a male, it is “hot”, but when two of the same sex are present, it is suddenly gross and disappointing. This portrays homophobia because it rejects the gay community. When a woman appears, the noodles are hotter. This ad portrays that suddenly the noodles were not so hot when the male appeared. The male tries to approach the boy however, the boy simply walks away. The boy sees this, and his reaction is confused, and moreover, disappointed. As the woman starts taking her shirt off, a man appears. This commercial is homophobic because when the boy eats the noodles, he seems very excited and happy when a woman shows up, because the noodles are “hot”. This commercial can be classified as both sexist and homophobic however, for the purposes of this assignment, the issue of homophobia will be discussed.